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Monday, 26th July 2010 - Social media strategies must align with CVP

Recruiters who fail to tailor their social media initiatives to candidates with the specific skillsets they're targeting simply won't reap the rewards they seek, says recruitment strategy advisor David Als.

"It's Marketing 101," he says. "If you get the right message to the right market, you're going to see the rewards. Get it wrong and you're not successful; it can also negatively affect the brand."

Als, a talent attraction consultant at Human Capital Management Solutions (HCMS), says most recruiters use social media channels reactively. "They don't have the time and they don't have the resources to sit back and say, 'let's think laterally about this; let's strategise'."

That's a problem, he says, because to use social media most effectively recruiters should take a step back and look at, for example, where they are likely to be talent-short in six months' time, rather than "we've got to fill these roles in the next three weeks".

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